Impact of Liquidity Management and Asset Management on Firm Performance

Authors

  • Ayesha Zulfiqar M.Phil. Scholar, Department of Business Administration, Rawalpindi Women University, Rawalpindi, Punjab, Pakistan.
  • Shameem Naeem Mughal M.Phil. Scholar, Department of Business Administration, Rawalpindi Women University, Rawalpindi, Punjab, Pakistan.
  • Linta Shahid M.Phil. Scholar, Department of Business Administration, Rawalpindi Women University, Rawalpindi, Punjab, Pakistan.
  • Khadija Rubab M.Phil. Scholar, Department of Business Administration, Rawalpindi Women University, Rawalpindi, Punjab, Pakistan.

Keywords:

Returns on Equity, Liquidity Management, Asset Management, Firm Performance

Abstract

The study aims to investigate the impact of liquidity management and asset management on firm’s profitability in Pakistan. The evidence is based on the 50 non-financial firms over the period of 2017-2021.The firm’s profitability is measured via returns on equity. This study used current ratio as a proxy of liquidity management. Whereas, total asset turnover ratio and fixed asset turnover ratio are considered for asset management. The findings based on static models, reveal that liquidity management positively affect the profitability of the firm. Similarly, the results support the positive role of asset management in shaping firm performance. This research found that both liquidity management and asset management, measured by various financial ratios, significantly and positively influence firm performance, supporting both hypotheses regarding their impact on return on assets and equity.

Author Biography

  • Ayesha Zulfiqar, M.Phil. Scholar, Department of Business Administration, Rawalpindi Women University, Rawalpindi, Punjab, Pakistan.

    Corresponding Author: 1910131066bba@s.rwu.edu.pk

References

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Published

2025-11-30

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Section

Articles

How to Cite

Zulfiqar, A., Mughal, S. N., Shahid, L., & Rubab, K. (2025). Impact of Liquidity Management and Asset Management on Firm Performance. The Social Archives, 2(1), 9-18. https://thesocialarchives.com/index.php/tsa/article/view/7